Who We Are

AFIA is the only industry body across the financial services landscape that represents the entire finance ecosystem. 

AFIA’s role as an industry association is to drive sector leadership and represent members’ views, facilitate self-regulation through industry codes, and to work with the Federal Government, financial regulators, and other key stakeholders to promote a supportive environment and sustainable growth for the financial services industry.

AFIA’s members collectively operate across all states and territories in Australia and provide finance to customers of all demographics from high to low-income earners and to commercial entities ranging from sole traders, partnerships and across the corporate sector in Australia.

We differentiate from other industry representatives through our personalised attention, practical support, extensive connections and a willingness to tackle issues through a range of perspectives. This is matched by our members commitment to elevate industry standards and best practice initiatives that lift consumer protections, underpin competition and innovation, and drive a culture of integrity, transparency and fairness across the finance industry, and in doing so define and meet (and exceed) community expectations.


What We Do

We facilitate conversations, content and connections that deliver results for our members and their customers.

Through our policy, advocacy, member services, and industry standards, we provide our members with the opportunity to participate, contribute, learn and influence positive outcomes for the finance community.

AFIA promotes a competitive and innovative market for members and their customers through our five pillars of value:

Our Achievements

With good standing in the finance community and a wealth of industry knowledge, our expert advice, policy work, advocacy and regulatory guidance allows us to influence positive member outcomes and navigate a better future for finance.



Through our 150+ Full and Associate Members, we influence policy and regulation to ensure customer access to finance. 


Industry Groups

Through our Industry Groups we represent all sectors across the Australian Financial services industry to ensure ongoing sector-specific advocacy activities and networks. 



We actively contribute to public policy discussions with Government on a broad range of issues relevant to our industry to represent members’ views.


Codes of Practice

Responding to our members’ preference to lead and set industry standards / self regulate, we continue to drive the development of Codes of Practice for relevant industry segments. 

Make a Difference, Join Us Today!